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Best Practices from Vans: Proactively Combatting Counterfeiters
Featuring Jenny Dirks, Sr. Manager, Global IP & Brand Enforcement, Vans

Counterfeiters continue to find new ways to attack trusted brands, like MarkMonitor customer Vans. From counterfeiting to trademark and copyright infringements, brand abuse can irreparably damage an organization’s revenue streams, customer relationships, and trust in the online channel. What can be done to mitigate the risks of online abuse and safeguard your brand?

View this webinar to hear Jenny Dirks, Sr. Manager of Global IP & Brand Enforcement for Vans, and MarkMonitor brand protection expert, Akino Chikada, discuss how a world-renowned brand proactively addresses the challenges brought on by counterfeiters.

During this webinar, you’ll learn:

  • The biggest challenges facing Vans and how they address the impact to their business
  • Key criteria for setting up an effective brand protection strategy
  • Best practices for staying ahead of emerging online counterfeiters

Download the webinar materials below.

 PDF of the Presentation (.pdf)

 Video of the Presentation

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