GLOBAL ONLINE SHOPPING SURVEY
Nearly Half of Consumers Worry about Buying Fake Gifts
Online shopping, falling victim to counterfeits both on the rise this holiday season
This holiday barometer unwraps increasing trends in both online shopping as well as counterfeiting. Read the Global Online Shopping Survey – Counterfeiting Concerns, to learn what 3,400+ survey participants from nine countries had to say about the impacts of counterfeiting in online gifting experiences.
- Consumers on average complete nearly half of their shopping, outside of groceries, online.
- Thirty-one percent of respondents have accidentally bought a fake product, a figure up 35 percent from research last year.
- Respondents place the most trust in online marketplaces — evidenced with a confidence rating of 86 percent.