SAN FRANCISCO, May 29, 2013 – ActiveStandards, the leading Website Quality Management (WQM) platform, today announced a new partnership with MarkMonitor, the global leader in online brand protection and part of Thomson Reuters, for the joint promotion of brand protection solutions to help companies optimise digital customer experience.
Today’s competitive and economic conditions have put organisations under pressure to ensure they safeguard their brand, reputation and revenue. At the same time, having multiple websites and content contributors creates complexity which puts the digital customer experience at risk.
ActiveStandards’ website quality monitoring solution enables companies to ensure brand consistency, while MarkMonitor’s exclusive data access and real-time prevention, detection and response capabilities, increase internet security for enterprises and their customers. Using these capabilities, companies can build the digital experience they need for competitive advantage and success.
Simon Lande, CEO, ActiveStandards, said: “Protecting the brand, both inside and outside the domain, requires a clear strategy of quality control through monitoring and governance. This approach enables companies to differentiate their services through customer experience and ensure the value of their digital content as a business asset.”
Charlie Abrahams, Vice President and General Manager EMEA, MarkMonitor, said: “The internet has rapidly become the most important and fastest growing channel to market for many companies, and so securing one’s presence there, dealing with impersonators and counterfeiters is a key component of maintaining both brand value and online revenues.”
ActiveStandards is the leading Website Quality Management (WQM) platform, used by more global organisations than any other solution. ActiveStandards’ powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimise the quality and compliance of their web properties and drive business growth. Our proven technology, supported by a team of web quality and compliance experts, helps enterprise, mid-market companies and government organisations streamline the governance of their digital properties, reduce operational costs, and have trust and confidence in their web content wherever it is being used. With offices in Europe, USA, and India, ActiveStandards has a rapidly growing international client base across all industry sectors, and supports the daily web management programs for some of the largest brands in the world. Clients include Unilever, Shell, CSC, HP, Canon and many more. Learn more at: www.activestandards.com
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MarkMonitor, the leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.
Clarivate Analytics accelerates the pace of innovation by providing trusted insights and analytics to customers around the world, enabling them to discover, protect and commercialize new ideas faster. Formerly the Intellectual Property and Science business of Thomson Reuters, we own and operate a collection of leading subscription-based services focused on scientific and academic research, patent analytics and regulatory standards, pharmaceutical and biotech intelligence, trademark protection, domain names, brand protection and intellectual property management. Clarivate Analytics is now an independent company with over 4,000 employees, operating in more than 100 countries and owns well-known brands that include Web of Science, Cortellis, Thomson Innovation, Derwent World Patents Index, CompuMark, MarkMonitor and Techstreet, among others. For more information, visit clarivate.com.
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