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Ian Griffin
Editor
September 21, 2017
The internet is known for viral storms of popular content that often fade just as quickly as they rise. #Hashtags are a simple solution for tagging branded content and consumer feedback in an accessible way. However, the simplicity of the medium makes hashtags inherently unstable. While this tagging system easily identifies content for users to find, branded hashtags require maintenance and constant user engagement in order to effectively work. Hashtags are unique in that they do not need to be acquired, like domain names. This makes them easy to use by brands and consumers alike, but difficult to manage. Because hashtags... Read More
Editor
Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, according to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting. While there are possible legal grounds for protecting unregistered trademarks and... Read More
Tags: china
Product Marketing Manager, AntiCounterfeiting
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media accounts or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant. It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting... Read More
Tags: TechValidate
Product Marketing Manager, Domain Management
 New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: GTLD, .sucks
Product Marketing Manager, Domain Management
New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: .sucks, GTLD

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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