Product Marketing Manager, Domain Management
 New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: GTLD, .sucks
Product Marketing Manager, Domain Management
New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: .sucks, GTLD

Search

Follow Us

Get all the latest updates

Featured Author

Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
Subscribe
Get all the latest updates
Interests