Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, according to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting. While there are possible legal grounds for protecting unregistered trademarks and... Read More
Tags: china
Product Marketing Manager, AntiCounterfeiting
How to Combat Counterfeiters on Chinese Marketplaces
Establishing your brand in an effort to combat counterfeiters on the ever growing and incredibly popular Chinese marketplace Alibaba can seem like a daunting task.  Alibaba has grown so popular that it now ships over 12 million packages a day, compared the 3 million shipped by Amazon.  Additionally, on Cyber Monday, a popular day for online shopping during the holiday season, Amazon processed 37 million orders. In comparison on Singles Day, an annual holiday in China, Alibaba processed 278 million orders. Adding to the challenge is the variety of selling channels that live under the Alibaba umbrella, including Aliexpress, Taobao and... Read More
Product Marketing Manager, AntiCounterfeiting
Marketplaces: The Evolving Landscape — Part 1 of 2
  In Part 1 of a 2-part blog on marketplaces, Zac reviews the current global eCommerce Landscape Global eCommerce is exploding. Total online retail sales will almost double in next four to five years and will represent 12.5% of total retail sales in 2020, compared to 7.5% of total retail sales today. This phenomenal growth is attracting vast numbers of online retailers. There are already millions of online retailers across the globe. Of the $3.5 trillion total volume expected by 2020, marketplaces are expected to own almost 40%. New marketplaces While the well-known online marketplaces such as Alibaba, Amazon and eBay... Read More
Client Services Manager, Brand
Successful Enforcement Strategies in Chinese Marketplaces
The enforcement of rights in China is a challenge for brand owners. As is well known,  large portions of all counterfeit goods are manufactured in China. Asia as a whole is a growth market. Brand owners therefore have to try and prevent the distribution of Chinese manufactured counterfeit goods while building market share in these emerging markets. China is different. Brands can’t simply apply strategies that work in other parts of the world and expect success. It’s necessary to build trust with Chinese marketplaces and then learn how to navigate their changing policies to build that trust. The Chinese Market: Opportunities... Read More
Tags: china


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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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