Manager of Global Relationships
Marketplaces: The Evolving Landscape — Part 2 of 2
In the second of two blog postings on marketplaces, Nancy reviews examines emerging  trends, enforcement actions and best practices. Emerging Trends Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Mercari is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers. Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these... Read More
Product Marketing Manager, AntiCounterfeiting
Marketplaces: The Evolving Landscape — Part 1 of 2
  In Part 1 of a 2-part blog on marketplaces, Zac reviews the current global eCommerce Landscape Global eCommerce is exploding. Total online retail sales will almost double in next four to five years and will represent 12.5% of total retail sales in 2020, compared to 7.5% of total retail sales today. This phenomenal growth is attracting vast numbers of online retailers. There are already millions of online retailers across the globe. Of the $3.5 trillion total volume expected by 2020, marketplaces are expected to own almost 40%. New marketplaces While the well-known online marketplaces such as Alibaba, Amazon and eBay... Read More
Most brand owners are likely familiar with eBay’s Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings – close to 100%, in fact. What may be lesser known is that many major online marketplaces – including business-to-business changes – also have a decent track record for removing infringing listings.  Based on our own research of the major auction and exchanges sites accounting for roughly 75% of all marketplace traffic (as measured by Alexa), the overall compliance rate of over 170,000 de-listing requests between June and July... Read More


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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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