Director, Demand Generation and Field Marketing
Sharing Customer Success for 10 years
Last month, we were delighted to celebrate our customers at the 10th MarkMonitor Forum held recently in San Francisco. The event offered a wealth of exciting examples of how leading companies and industry advocates are innovating their brand protection and domain management strategies. Our attendees shared their personal experiences, exchanged ideas with their peers, and walked away with knowledge and insights that only a live event like this can provide. Contributing to the forum’s success was our incredible lineup of speakers, who covered a wide range of topics that included brand protection, domain management, antipiracy, and anticounterfeiting. Here are a few... Read More
Product Marketing Manager
Getting on the Right Side of Compliance in the Direct Sales Industry
If you are in the Direct Sales Industry, you are under constant scrutiny from public watchdog groups and federal and state regulators. How can you maintain control of your brand when you do business with a vast and enthusiastic – but often inexperienced – salesforce?  Success in this industry can put you and your sales force in the crosshairs of the FTC and State Attorney offices. So how can you stay on the right side of regulators, expand your business and protect the valuable relationships you’ve built with your distributors and customers? Online compliance is a crucial part of your customer... Read More
Product Marketing Manager
Partner Compliance: A Balancing Act
If you have a partner or channel program, then you know managing partners can be quite a balancing act. Partners are trusted representatives of your brand, so they should not be treated the same way you would treat an anonymous infringer. Partners are valuable to your business because they are experts in their channel, give you access to markets you otherwise might not be able to reach, and provide a friendly “face” for your brand in front of customers. That said, your brand is one of the most significant assets for your company – if your partners do something to tarnish... Read More


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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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