Editor
 MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”. Hopping leverages an advanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters... Read More
Product Marketing Manager, AntiCounterfeiting
  Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, making it extremely difficult for the genuine brands to protect themselves effectively. This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion. This influx of... Read More
 Is it easy to sell a high value premium domain? The simple answer is ‘yes.’ Is it easy to sell a high value premium domain for its maximum value? This question is much more complicated, and the majority of the time the answer is ‘no.’ When selling a high value premium domain, there are two distinct market segments, and the price discrepancy between the two can be significant. The first is the wholesale market, comprising members of the domain investor community. These buyers are only willing to pay a fraction of what an end user might be willing to pay, because... Read More
Editor
 As expiration dates approach for domains in your portfolio, you may be asking if there are any domains that should be let go. Before setting a domain name to Do Not Renew, it is essential to consider some of the key implications of releasing a domain. First, consider the yearly costs incurred by holding the domain registration. Brand owners should use this as a baseline for the internal value of the domain. We then encourage clients to determine if the annual cost of the domain registration can be justified by any of the following factors. If so, it may be a... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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