The Role of Brand Management

Protect the value you've built in your brand


Your brand and the customer relationships and revenue that it drives are crucial to your company’s reputation and underlying value. As corporations increasingly embrace the efficiency of the web for customer engagement, online marketing and eCommerce, the risks for brands are significant – and evolving. In the digital world, brand abuse can erode even the strongest brand, compromising marketing investments, stealing revenue and damaging customer trust. An effective online brand protection strategy is critical to ensure that the integrity of your brand is not being undermined by unauthorized digital activities.

“Protect your reputation. Your good name is your most vital credential and once damaged can't be easily replaced repaired.”

—Wall Street Journal, August 27, 2007

As the steward of your brand, you can:

  • Protect the strength of your brand and revenue streams by safeguarding brand assets across digital channels

  • Safeguard customer relationships and prevent consumer confusion by ensuring a positive, authentic customer experience

  • Preserve marketing investments and prevent erosion from stolen web traffic, brand impersonation and online fraud

How MarkMonitor can help

As the industry pioneer and global leader in online brand protection, MarkMonitor has a unique understanding of the nature of online brand abuse. As a result, we have developed best-in-class technology and expertise to help combat brand fraud, sabotage, impersonation and other abuses and make an immediate impact in the digital world. MarkMonitor helps smart brands—including over half of the Fortune 100—protect their assets globally across multiple digital channels. We deliver a full range of customizable solutions and services tailored to the unique needs of your brand and business.

Learn more about Brand Protection ROI

MarkMonitor Online Shopping Barometer 2016


How to Preserve Brand Health in Social Media.


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